What it offers
Baking supply shop
More than 180 products, from silicone molds and cake rings to couverture and food colors, sorted into easy-to-browse categories.
Online courses
Chef Ayşe’s recorded lessons and course bundles, with lifetime video access and 3 months of WhatsApp mentoring.
In-person workshops
Hands-on workshops in cities across Turkey. Check dates and seats, then pay the booking deposit online.
Custom cake orders
A quote form for engagement, birthday and tiered cakes; design and date are settled quickly over WhatsApp.
Easy checkout
Secure card payments via PayTR, or bank transfer. Every order step is confirmed by email.
A dedicated admin panel
Chef Ayşe updates products, stock, orders and course dates from a dedicated admin panel.
THE STORY
From Instagram to a store of its own
Chef Ayşe Tüfekçi shares a passion for cake design with more than 114,000 followers. Sales long ran through Shopier; when the Süslü Hayaller Pasta Malzeme shop opened in Kartal, Istanbul on 8 November 2026, the brand’s own online store was ready too.
114K+
Instagram followers
182
products moved from Shopier
3
doors: supplies, courses, cakes
What AmberSF built
- Brand identity: badge logo, burgundy, gold and blush palette, typography
- Migration of 182 Shopier products and their categories to the new store
- Cart, checkout, order tracking and automatic email notifications
- Course calendar with seat limits and online deposits
- Legal groundwork: distance sales, KVKK privacy and returns pages
- A QR poster for the shop window that leads to the site